Helping People Take Action With Their Money - A New Kind of Coaching Arrives in Japan
At Habitto, we’ve always believed that helping people feel better about money goes beyond great products.
In 2024, we teamed up with Money Mojo, a global financial coaching consultancy, to co-create Japan’s first money behavioural coaching program.
Our goal? Help people build the confidence to make smart financial decisions - not just know what to do, but actually do it.
🚀 What We Built Together: Led by behavioural finance coach Sanam Balani, Money Mojo worked closely with our team to:
Design a step-by-step coaching system, tailored to Japanese users
Train our in-house advisors in new coaching and behavioural skills
Deliver practical support that helped users change their habits
📈 The Pilot Results Were Powerful
334% increase in monthly app opens
318% increase in chat and video engagement
100% of users felt more confident making financial decisions
100% rated the experience 5/5 for value and relevance
Advisors scored 4.75/5 for delivery
🧭 Why It Matters This isn’t just a new product. It’s a new way forward. Blending human coaching, fintech, and behavioural insight can create deeper, more lasting change in how people manage money.
👏 Big thanks to Sanam and the Money Mojo team for leading this engagement from strategy to delivery.
📖 See the full case study by Money Mojo for more insights.
About Money Mojo
Money Mojo is a boutique financial wellbeing consultancy helping people gain confidence and take action with their money. Founded by Sanam Balani, a former Goldman Sachs executive, the firm partners with innovative financial institutions globally to create behavioural coaching programs that build trust and engagement with clients. Sanam brings deep banking expertise across JAPAC and EMEA, with a modern coaching lens focused on behaviour change.