Habitto, driven by its purpose of "End Financial Anxiety," supports Japan's younger generations in developing asset-building strategies and cultivating good financial habits. Habitto carefully selects from the countless financial products available, making them simple and easy to understand, while providing personalized advice.

We are pleased to announce that Habitto and GMO Aozora Net Bank have entered into a business partnership agreement to display Habitto's advertisements on GMO Aozora Net Bank's website. From August 21, 2024, a special page on the Habitto website will be displayed, allowing users to seamlessly open a Habitto account (GMO Aozora Net Bank Habitto branch) via the advertisement banners posted on GMO Aozora Net Bank's website. This strengthened partnership aims to help more customers discover and utilize Habitto's unique high-interest rates and services that support comprehensive asset-building plans, offering a broader perspective beyond simple savings accounts.

About Habitto's Offerings

Habitto targets the younger generation*1, providing a one-stop solution on its app for financial products from trusted domestic partners and personalized advice from dedicated advisors tailored to each user's situation. Utilizing the advisory service is entirely optional, and there is no hard sell of financial products.

• Savings Account "GMO Aozora Net Bank Habitto Branch" with a BaaS partnership with GMO Aozora Net Bank, offering a domestic top-tier interest rate of 0.3% (up to 1 million JPY, pre-tax)*2

• A curated selection of investment trusts and insurance products from partner firms*3

• Personalized asset-building advice from certified financial planners (FPs)

*1 Habitto's services are targeted at individuals aged 18 to 54.
*2 According to a Habitto survey on July 17, 2024. Note that from October 1, 2024, the interest rate will be 0.4% (up to 1 million JPY, pre-tax).
*3 Investment products are provided in partnership with Saison Asset Management, and insurance products in partnership with Lifenet Insurance.

A Long-Term Asset-Building Strategy for Those Who Have Awakened to Interest Rates

Japan has experienced a prolonged period of near-zero interest rates, causing many in the younger generation to forget the concept of interest rates. In this context, customers interested in GMO Aozora Net Bank's ordinary savings accounts are smart individuals who recognize the advantages of online banking, such as convenience and low costs. Habitto aims to make these individuals aware of the growing importance of rising interest rates and encourages them to make their money work for them, even in a no-risk ordinary savings account. The three steps of asset-building are "Save," "Grow," and "Prepare for Risks." This strengthened partnership presents an excellent opportunity to introduce Habitto's services to customers who have already begun, or are about to begin, the first step of "saving" and help them move on to the next step, adopting a more comprehensive asset-building plan that offers a broader life perspective.

Comment from CEO Sam Ghiotti on Strengthening the Partnership

Regarding the enhanced partnership, CEO Sam Ghiotti commented:

"When launching Habitto, we chose GMO Aozora Net Bank, which we felt was the best BaaS provider in the country, as the ideal partner for our dynamic business. We are delighted to further deepen our relationship with Chairman Kaneko and his team, who have supported Habitto since our partnership began, and to be able to offer Habitto's products within the GMO Aozora Net Bank ecosystem."

Habitto will continue to focus on product and service development to alleviate financial anxiety among the younger generations.